Anyone wanting to successfully advertise their company and its products today is constantly challenged to question old tools for achieving marketing goals and to critically review new tools.

Corporate design, image campaign, print advertising, point of sale promotion, popular tools in the marketing mix, which are gradually being replaced by social media marketing, newsletters, app design, affiliate marketing, search engine optimization.

Certainly, the former will continue to be part of everyday marketing for a while, but those who, due to sluggishness or the belief that one can continue as before, neglect the digitalization and complete restructuring of communication with customers will be overtaken by competitors who may not have been taken seriously before Effective guerrilla marketing tactics work best on the web, because it is no longer the budget that decides, but creativity that determines the success that makes a marketing idea go viral.

Broadcast on all channels?

Anyone who then also sleeps in search engine optimization (SEO) loses access to the customer in the medium term and is booted out of smarter websites. With a single Google update, e.g. last happened on April 21, 2015, the balance of power is rapidly shifting: If you have not optimized the company website for mobile devices, you will gradually end up in the back positions in the Google search.

Social media like Facebook , YouTube or Twitter has long been of such importance in the marketing of products achieves that ignoring these opportunities only benefits the competition.

Nevertheless, it is clear that not every company has to transmit on the same channels. The marketing tools must be well chosen and sharp. Cross media marketing means finding the right marketing mix that most effectively reflects the possibilities and opportunities of a company.

What is the right marketing mix?

Even with a medium marketing budget, the greatest possible effect can be achieved if more space is given to the brainstorming than before. For example, anyone who has a story to tell that can be visualized has a clear advantage. That was true for "old" media such as print, but even today smaller companies can afford effective and high-quality image or product videos that were reserved for the big ones only a few years ago.

This is mainly due to the democratization of the production tools. What used to be the technology of large film teams and articulated lorries can now be implemented by smaller agencies. Camera equipment and digital production media have become so inexpensive in the meantime that more space can be given in the calculation for the conception and brainstorming.


Web video marketing therefore offers decisive advantages:

1) A picture says more than 1000 words: if you can tell your product in 2 minutes of film, you have often saved years of tedious lead generation.
2) Be found instead of find: Video as an optimal inbound marketing tool in the marketing mix
3) Touches-Guided: Anyone who can inspire customers with creative, interesting and funny videos stays in the memory.
4) As cheap as never before: It has never been easier to deliver extremely effective messages and call-to-action requests to customers via online videos, even with medium budgets.

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