Admittedly, not every scientific congress is characterized by great entertainment. The primary virtues of the lecturers include the greatest objectivity and an open contempt for contemporary fashion, the didactically uninhibited use of PowerPoint slides. Not every lecture hall appears as a place of pure joy in the dim light of the beamer.

A mostly manageable number of initiated experts can follow with difficulty, one applauds politely at the end of the lecture and often has to admit with a certain embarrassment that the data and interpretations shown are not always so enthusiastic that, given the tempting title of the lecture, would be appropriate.

In the worst case, one suffers when unsuspecting postdocs cross-examine disgruntled colleagues.

Nevertheless, there is almost always the glorious exception that a lecture that really rethinks a topic takes a completely different path and communicates meaningful insights. Who derives the reasons for being and wanting to be scientists from childish joy and pleasure in discovery.

Public relations work was invented for such sweet fruits of scientific work, because the crude must must still be properly fermented through the filter of relevance, otherwise there is a risk of serious intolerance reactions on the part of the inclined but not very specialized audience.

So how do you map the newly discovered and understood reality with the greatest possible scientific integrity so that interested laypeople, strangers or patients can follow?

How do you tell the stories of cross-fertilization on the fringes of the action, how do you summarize the course of events, usually several days, in such a way that they can be accommodated in a news flash?

Here video offers an excellent addition to classic media such as text & images Possibility. The production of conference reports allows, for example, not only to reproduce technical content, but also to visually capture characteristic moods, record participants' o-tones, highlight special topics of the congress and, above all, the event “Scientific Conference” to a broader public, which ultimately conducts research on direct and co-financed indirect ways to make accessible.

Whether this succeeds depends not least on the technical and content-related preparation of such an event. Who can most reliably provide the desired media services in video production, how does communication succeed when processing the recorded material, how do you disseminate such a video on the relevant social media channels?

Agencies that offer full service are a good choice here, not least because the implementation of a video on the way from the basic idea to distribution on the web in such contexts cannot be as simple as the simple upload with footage filmed on the phone on youtube .

At the same time, in order to avoid unpleasant surprises when choosing an agency, care should be taken to ensure that the production costs are always fully transparent.

As a service provider specializing in science and technology, the company scinelion from Cologne can do the public relations work Excellent support for excellent reports and years of experience in the implementation of scientific and technical topics.