Die Grenzen zwischen Realverfilmung und computergenerierten (CGI, computer generated imagery) Grafiken oder Animationen sind inzwischen fließend und ermöglichen auch im B2B oder B2C Bereich und mit mittleren Budgets die Umsetzung von Ideen, die vormals großen Filmproduktionen vorbehalten waren....
It is of course a cliché that a picture says more than 1000 words. Rather, words can trigger images as well as sounds or smells. Public relations can hit different keys on the keyboard of communication ...
Anyone who has ever wondered how to present a product that requires explanation and is technologically sophisticated, both attractive in terms of advertising and understandable and correct (e.g. in terms of its operation), automatically thinks about computer animation. At the same time, there are usually no precise ideas about what costs can be expected to implement such an approach...
