The boundaries between live-action filmmaking and computer-generated (CGI, computer-generated imagery) graphics or animations are now fluid, enabling the realization of ideas that were previously reserved for large film productions, even in the B2B or B2C sector and with medium budgets.
It is of course a cliché that a picture says more than 1000 words. Rather, words can trigger images as well as sounds or smells. Public relations can hit different keys on the keyboard of communication ...
Anyone who has ever wondered how to present a product that requires explanation and is technologically sophisticated, both attractive in terms of advertising and understandable and correct (e.g. in terms of its operation), automatically thinks about computer animation. At the same time, there are usually no precise ideas about what costs can be expected to implement such an approach...
